Sample Presentations & Workshops
Social Media in the Enterprise, a case study on EMC
Nov 16, 2011
As presented at WebCom Montreal on November 16, 2011: Social media holds value for organizations of all sizes, including very large global organizations. In this session, Jamie Pappas of Pappas Advisors, formerly the Manager of Social Media Engagement Strategy at EMC, will share with you how EMC rolled out its social media strategy from the inside out, empowering their 50,000 worldwide employees to become brand advocates in a way that garnered support from HR, legal and senior leadership.
The Game of ROI in Social Media
Nov 16, 2011
As presented at WebCom Montreal on November 16, 2011: The value that businesses, large and small, can achieve from social media is tremendous and includes many components. Measuring that value isn’t so tough if you’ve got the right strategy in place. In this interactive session, Jamie Pappas of Pappas Advisors will offer her strategy and tactics for addressing the question of social media ROI at any organization.
The Psychology of Social Media
Sept 14, 2011
As presented by the AMP Agency team at FutureM on September 14,2011: A look into the evolution of social media – where it is today, emerging technologies and channels, and what’s to come in the years of innovation ahead. The event will combine an exclusive first-look at findings from AMP’s latest research study, the “Psychology of Social”, and an in-depth panel discussion with leading social experts discussing “what’s next?” in social media. Panelists will explore topics such as “the various triggers that lead to successful consumer adoption of new social channels”, “predicting the future of social” and “how brands will need to adopt to achieve success in the future of social media marketing”.
What makes a successful community manager
Oct 4, 2011
As presented at eMetrics Marketing Optimization Summit on October 4, 2010: Session entitled “Assessing Online Community Management” (view the video). The business value of social media is more than just listening. Contributing is more than just interjecting corporate comments and ideas. Engaging with any online community requires unique social skills. A community manager is the linchpin of a vibrant group. They are the instigator and catalyst of conversations. Like a gracious host, they are essential to encourage dialogue, initiate new discussion topics, make introductions and smooth over the jagged edges of social interaction. As organizations recognize the need to add this new role to their employee roster, the question follows, how does one assess their effectiveness? How do you measure the success of a community manager? Anna, from financial services powerhouse Citi and Jamie of technical powerhouse EMC will offer philosophy, strategy, tactics and a large dose of reality.